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Unlock true potential of your trade promotions

Max your Trade Spend Uplift with SpendO’s AI-enabled Optimizer

Experience SpendO Before You Spend On Promotions

While there are tons of resources available on the web that talk about the importance of Promotion Analytics solution for CPG companies, there is hardly anything that mentions about expectations on the implementation journey.. Trade promotions invariably impact the success of your product and correlate to your top-line. So, let me take you through the business need for a Promotion Analytics solution implementation. And by the way, these are my personal learnings while implementing these solutions for some of our prestigious customers who are industry doyens. So if you are a client or a vendor looking at implementing a Promotion Analytics solution, this is for you.

Real-time trade promotion performance insights

Real-time trade promotion performance insights

AI enabled promo planning recommendation

AI enabled promo planning recommendation

Simulations of promotions for better ROI

Simulations of promotions for better ROI

Predictive forecasting on sellout volumes

Predictive forecasting on sellout volumes

Spend Right. Spend Wise

The AI Enabled Marketing Enabler

SpendO is your go-to-platform for measuring promotion effectiveness. It intelligently aligns PoS and Promotions data, leveraging AI to learn what clicked and what didn’t. Ongoing campaigns or earlier promotions. SpendO’s analysis at the most granular level captures even the slightest of variation, taking all the factors into account. It goes one step ahead with depth and frequency recommendations for each promoted product eyeing their better promotion performance.

Promotion Differentiator

  • AI Support At Every Spend
  • SpendO answers 5 critical business questions which bother every promotional planner!
  • Manual decision-making for endless scenarios can introduce unwanted bias and may conflict with the goal.
  • Learn more on how to make the most of every promotional event by getting assistance from cutting-edge AI developed exclusively for the CPG industry. Get Started

Engagement Model

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Avenues Of Services

Mapping Promotions End-to-End

Pre-Event Analytics

  • Promotion planning
  • Baseline Analysis
  • Retailer Analysis
  • Weak Promotion Analysis
  • Planning Change Analysis
  • Promo Clash Analysis


  • Sale Volume Prediction
  • Planning Assistance
  • Promotion Optimization
  • What IF analysis
  • Baseline Prediction
  • Actual Vs Prediction Vs Forecast

Post-Event Analytics

  • POS Data Harmonization
  • Post Promotion Summary
  • Comparative Analysis
  • Promotion Details
  • Actual Vs Forecast

Our Experts


Farukh Hashmi

Engagement Manager, Consumer Goods


Vinay Chavan

Solution Architect, Consumer Goods